WSX LED

Introduction

There are a large number of LED screens available for the WSX event at Marvel Stadium.

Make sure to read the specs carefully as well as follow the best practice guidelines on this page.

If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.

Instructions for uploading and re-using content via MKTG Drop can be found here.

If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.

All assets will need to be provided to MKTG 10 business days before the first event.

Contact MKTG immediately if you are unable to meet this deadline.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Tiled LED

Overview

When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.

To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.

Do not create scrolling content for cricket as the dimension and duration requirements make it impossible to seamlessly animate a complete scroll cycle.

Animation

Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.

Backgrounds

Coloured/Textured backgrounds should blend from end to end.

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Tiled LED specs

You are able to supply animated or static content for this space.

You will need to create 1 file for the field and 1 file for the parapet. These files will be repeated along the entire LED.

Example Field Tile - 1980x96
Example Parapet Tile - 520x64

Dimensions

Location Dimensions
Field
1980 x 96
Parapet
520 x 64

File format

Content FPS File type Codec Duration
Video
50
.mp4
H.264
15 seconds
Static
-
.jpg or .png
RGB - 72dpi
-

For the WSX event, please use the specs on this page.

MKTG Drop asset

Content MKTG Drop Asset
Field & Parapet
MCG + Marvel Events LED - Tiled
Field only
MCG + Marvel Events Field - Tiled
Parapet only
MCG + Marvel Events Parapet - Tiled

Examples

Contact

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

CLUB CONTENT

Laura Gualtieri

Create content with

We create content for a myriad of clients for a wide range of assets. From the big screen, to the field LEDs and to the TV’s around the stadium, our in-house studio team is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

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