MCG LED – NRL 2024


The LED asset covers the long screens that wrap around the ground at field level and along the upper stadium parapet levels.

These screens are very narrow and run for hundreds of meters. They can be quite challenging to create content for so we have created specs that are as simple and clear as possible.

There are two options for creating content for these LED screens.

  • The tiled spec lets you supply a small number of files that are repeated around the ground.
  • The 360 spec allows you to create unique content across the whole LED canvas.

Make sure to read the specs carefully as well as follow the best practice guidelines on this page.

If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.

Submission & Deadlines

Deliver all content to your NRL contact.

Files due 5th July 2024

Content guidelines


Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.


Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Including lower logos

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

Tiled LED


When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.

To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.


Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.


Coloured/Textured backgrounds should blend from end to end.

Tile spec vs 360° spec

When tiled and 360 specs are available, you will need to choose which spec type to create, as both have their own advantages.

The tile spec offers the ability to make the content in less files and with more manageable dimensions. However to account for the different sizes of parapet displays, the tile is relatively narrow and doesn’t allow for longer messages.

The 360 spec allows for more flexibility when creating content and the ability to use the whole stadium as a unique canvas. However as there are more files involved that are larger and often connect from one to the next, it can be more involved to set up.

Combination tile and 360°

When tiled and 360 specs are available, it is recommended you make your content entirely with the tile OR 360 spec.

However it is possible to deliver a combination of these two specs.

In Drop search the Asset Specification drop down for ‘Combo’.

Combo 1 is for tiled field and 360 parapet.

Combo 2 is for 360 field and tiled parapet.

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘’

How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Tiled LED Spec

You will need to create 1 file for each of the different LED locations. These files will be repeated along the entire LED space.

You are able to supply static or animated content for this space.

Example On Field Tile - 2048x96
Example Field Perimeter Tile - 1980x96
Example Parapet Tile - 520x64


Location Dimensions
On Field
2048 x 96
Field Perimeter
1980 x 96
520 x 64

File format

Content FPS File type Codec Duration
30 seconds
.jpg or .png
RGB - 72dpi

360° LED Spec

The 360° spec is an alternative to the tile spec that allows you to create unique content that covers the full width LED at the MCG. You will need to create 3 on field files, 5 field perimeter files and 8 parapet files to fill out the stadium. 

You are able to supply static or animated content for this space. 


On field dimensions

6144 x 96
12288 x 96
6144 x 96

Field perimeter dimensions

7744 x 96
7744 x 96
13824 x 96
9058 x 96
9058 x 96

Parapet dimensions

7760 x 64
1552 x 64
2160 x 64
5808 x 64
13936 x 64
4096 x 64
5200 x 64
1952 x 64

File format

Content FPS File type Codec Duration
30 seconds
.jpg or .png
RGB - 72dpi



Head of Content

Elizabeth Cook


Isaac Moores


Laura Gualtieri

Create content with

We create content for a myriad of clients for a wide range of assets. From the big screen, to the field LEDs and to the TV’s around the stadium, our in-house studio team is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Head of Content

Elizabeth Cook


Isaac Moores

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