Changeroom LED

Introduction

Between the changeroom and the field there is a long LED screen.

Some or all may be available to venue hirers / clubs. MKTG will inform you which screens you will be able to use.

These screens can feature no commercial messages.

Make sure to read the specs carefully as well as follow the best practice guidelines on this page.

If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.

Instructions for uploading and re-using content via MKTG Drop can be found here.

If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.

All assets will need to be provided to MKTG 5 business days before the first event.

Contact MKTG immediately if you are unable to meet this deadline.

Content guidelines

What works best

What to avoid

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

Changeroom LED spec

You are able to supply static or animated content for this space. 

There is no set duration for this spec, however any video file will loop.

For the AFL season the MCC have requested no overt commercial content, small logos may be accepted. Charity partners are exempt from any restrictions.

Example content - 1440 x 384

Dimensions

Content dimensions
1440 x 384

File format

Content FPS File type Codec Duration
Video
25
.mp4
H.264
Any (looping)
Static
-
.jpg or .png
RGB
-

MKTG Drop asset

MKTG Drop Asset
Changeroom LED - MCG

Examples

Contact

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

CLUB CONTENT

Laura Gualtieri

Create content with

We create content for a myriad of clients for a wide range of assets. From the big screen, to the field LEDs and to the TV’s around the stadium, our in-house studio team is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

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