Marvel VIP LED 1

Introduction

The VIP LED 1 is a panel above the first in-stadium activation space at Marvel Stadium.

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

Club deadlines

Club content, club commercial partners, club form.

First Home Match Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Thursday
Monday 12pm
Friday
Tuesday 12pm
Saturday
Tuesday 12pm
Sunday
Wednesday 12pm
Monday
Wednesday 12pm
Tuesday
Thursday 12pm
Wednesday
Friday 12pm

Commercial deadlines

AFL commercial partners.

Start of season Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Any
Monday 12pm

Contact MKTG immediately if you are unable to meet these deadlines.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

  • Utilise the full height of the LED
  • Don’t leave excessive space above/below content
Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

  • Thick and large text is the most legible
  • Thin or cursive text can be hard to read
High contrast

Maximise contrast between the background and foreground elements.

  • Maximum contrast
  • Not enough contrast
Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

  • Dark and bold colourful background
  • White or light background
Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

  • Smooth and simple animation
  • Animation too fast

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

  • Even spacing between elements
  • Uneven spacing between elements
Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

  • Good coverage
  • Poor coverage
No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

  • No stationary content on edges
  • Stationary content on edges
Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

  • Same sized elements
  • Differently sizes elements
Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Including lower logos

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

  • After Effects composition settings
How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

  • Adobe Media Encoder settings

Tiled LED Spec

You are able to supply static or animated content for this space.

Any video content should only have minimal or basic animation. This creative is likely to be displayed for a long duration and shouldn’t be overly distracting.

There is no set duration for this spec, however any video file will loop.

Example VIP LED 1 - 1860 x 136

Dimensions

Dimensions
1860 x 136

File format

Content FPS File type Codec Duration
Video
50
.mp4
H.264
Unspecified (looping)
Static
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

MKTG Drop Asset
VIP LED 1

Contact

Elizabeth Cook

Content Director

Isaac Moores

MKTG Creative / Specs

Kelvin Giraldo

MKTG Creative / Specs

Create content with
MKTG Creative

We craft content for a broad range of clients across a comprehensive suite of assets. From design to stadium to social media, our in-house studio is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Elizabeth Cook

Head of Content

Isaac Moores

MKTG Creative / Specs

Find out more