Marvel LED – Soccer 2024

Introduction

The LED asset covers the long screens that wrap around the ground at field level and along the upper stadium parapet levels.

These screens are very narrow and run for hundreds of meters. They can be quite challenging to create content for so we have created specs that are as simple and clear as possible.

There are two options for creating content for these LED screens.

  • The tiled spec lets you supply a small number of files that are repeated around the ground.
  • The 360 spec allows you to create unique content across the whole LED canvas.

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

All assets will need to be provided to MKTG 5 business days before the first event.

Contact MKTG immediately if you are unable to meet this deadline.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Including lower logos

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

Tiled LED

Overview

When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.

To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.

Animation

Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.

Backgrounds

Coloured/Textured backgrounds should blend from end to end.

Tile spec vs 360° spec

When tiled and 360 specs are available, you will need to choose which spec type to create, as both have their own advantages.

The tile spec offers the ability to make the content in less files and with more manageable dimensions. However to account for the different sizes of parapet displays, the tile is relatively narrow and doesn’t allow for longer messages.

The 360 spec allows for more flexibility when creating content and the ability to use the whole stadium as a unique canvas. However as there are more files involved that are larger and often connect from one to the next, it can be more involved to set up.

Combination tile and 360°

When tiled and 360 specs are available, it is recommended you make your content entirely with the tile OR 360 spec.

However it is possible to deliver a combination of these two specs.

In Drop search the Asset Specification drop down for ‘Combo’.

Combo 1 is for tiled field and 360 parapet.

Combo 2 is for 360 field and tiled parapet.

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Tiled LED Spec

You will need to create 1 file for each of the different LED locations. These files will be repeated along the entire LED space.

You are able to supply static or animated content for this space.

Animated content doesn’t have a specified duration requirement, but we recommend 15 or 30 second loops. Contact your event coordinator for more information.

Example On Field Tile - 2304x96
Example Field Perimeter Tile - 1980x96
Example Parapet Tile - 520x64

Dimensions

Location Dimensions
On Field
2304 x 96
Field Perimeter
1980 x 96
Parapet
520 x 64

File format

Content FPS File type Codec Duration
Video
50
.mp4
H.264
Unspecified
Static
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

Content MKTG Drop Asset
On Field Tile
Field Perimeter Tile
Parapet Tile
Soccer Tiled LED

360° LED Spec

The 360° spec is an alternative to the tile spec that allows you to create unique content that covers the full width LED at Marvel Stadium. You will need to create 1 on field file, 5 field perimeter files and 6 parapet files to fill out the stadium. 

You are able to supply static or animated content for this space. 

Animated content doesn’t have a specified duration requirement, but we recommend 15 or 30 second loops. Contact your event coordinator for more information.

IMPORTANT NOTE:

Parapet 6 and Parapet 1 meet seamlessly.
See layout map.

Marvel Out of Game LED map

On field dimensions

MAR-OFG1
2304 x 96

Field dimensions

MAR-FFG1 MAR-FFG2 MAR-FFG3 MAR-FFG4 MAR-FFG5
9000 x 96
9000 x 96
11520 x 96
9000 x 96
9000 x 96

Parapet dimensions

MAR-PFG1 MAR-PFG2 MAR-PFG3 MAR-PFG4 MAR-PFG5 MAR-PFG6
4880 x 64
5120 x 64
11160 x 64
11160 x 64
5040 x 64
6480 x 64

File format

Content FPS File type Codec Duration
Video
50
.mp4
H.264
Unspecified
Static
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

Content MKTG Drop Asset
On Field Tile
Field perimeter 360°
360° Parapet 360°
Marvel Soccer 360 LED

Examples

Contact

Elizabeth Cook

Content Director

Isaac Moores

MKTG Creative / Specs

Kelvin Giraldo

MKTG Creative / Specs

Create content with
MKTG Creative

We craft content for a broad range of clients across a comprehensive suite of assets. From design to stadium to social media, our in-house studio is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Elizabeth Cook

Head of Content

Isaac Moores

MKTG Creative / Specs