IPTV – Suite

Introduction

The IPTV specs allow for content to be created for the concourse screens at the MCG and Marvel Stadium.

There are five layouts to create. You must create all five layouts to display properly at venue, as they run in sync across different screens in different locations.
There are some rare instances where you only need to provide the full frame layout, MKTG will let you know when this is appropriate.

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

Club deadlines

Club content, club commercial partners, club form.

First Home Match Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Thursday
Monday 12pm
Friday
Tuesday 12pm
Saturday
Tuesday 12pm
Sunday
Wednesday 12pm
Monday
Wednesday 12pm
Tuesday
Thursday 12pm
Wednesday
Friday 12pm

Commercial deadlines

AFL commercial partners.

Start of season Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Any
Monday 12pm

Contact MKTG immediately if you are unable to meet these deadlines.

General content guidelines

What works best

What to avoid

IPTV suite

Full layout
L-Wrap Layout
Strap layout
Side layout
J-wrap layout

Template

You can download a template of the layouts here.

Alpha and Luma keying

In order for the match feed to appear under these graphics, they need to have alpha (if they are static images) or be luma key ready (if they are videos).

To luma key anything that is perfect black will be keyed out, and the screens’ regular content displayed in the blank spaces. This means you can not use perfect black in your video designs or must dilute any blacks so they do not key out.

An After Effects template for checking the Luma key available here.

Do not fade to black at the start or end of your animation.

Overhang

You may overhang a small amount of content up to 50 pixels from the content edge on the L-Wrap, J-Wrap and Side graphic.

This area can not be fully filled in, but can be used for small elements to pop out of the frame and over the live footage.

Dimensions

Asset Venue Dimensions Title safe
Full layout
L-Wrap layout
J-Wrap layout
Side layout
Strap layout
MCG
Marvel Stadium
1920x1080
20 pixels

File format

Content FPS File type Codec Duration
Video
25
.mp4
H.264
15 seconds
Static
-
.png
RGB with alpha
-

MKTG Drop asset

Content MKTG Drop Asset
Full layout
L-Wrap layout
J-Wrap layout
Side layout
Strap layout
IPTV Suite
Full layout
IPTV Full frame only

Examples

Full layout
L-Wrap layout
Strap layout
Side layout
J-wrap layout

Gallery

Contact

Elizabeth Cook

Content Director

Isaac Moores

MKTG Creative / Specs

Kelvin Giraldo

MKTG Creative / Specs

Create content with
MKTG Creative

We craft content for a broad range of clients across a comprehensive suite of assets. From design to stadium to social media, our in-house studio is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Elizabeth Cook

Head of Content

Isaac Moores

MKTG Creative / Specs