Introduction
The IPTV specs allow for content to be created for the concourse screens at the MCG and Marvel Stadium.
There are five layouts to create. You must create all five layouts to display properly at venue, as they run in sync across different screens in different locations.
There are some rare instances where you only need to provide the full frame layout, MKTG will let you know when this is appropriate.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..
Club deadlines
Club content, club commercial partners, club form.
| First Home Match | Deadline |
|---|---|
|
Round 1 |
23rd February 2024 |
|
Round 2 |
1st March 2024 |
| Match day | Deadline |
|---|---|
|
Thursday |
Monday 12pm |
|
Friday |
Tuesday 12pm |
|
Saturday |
Tuesday 12pm |
|
Sunday |
Wednesday 12pm |
|
Monday |
Wednesday 12pm |
|
Tuesday |
Thursday 12pm |
|
Wednesday |
Friday 12pm |
Commercial deadlines
AFL commercial partners.
| Start of season | Deadline |
|---|---|
|
Round 1 |
23rd February 2024 |
|
Round 2 |
1st March 2024 |
| Match day | Deadline |
|---|---|
|
Any |
Monday 12pm |
Contact MKTG immediately if you are unable to meet these deadlines.
General content guidelines
What works best
- High contrast graphics
- Bold logos and type
- Dark backgrounds with light text / logos
- Short messages
-
Have the main message on screen for
majority of the time
What to avoid
- Flashing or overly distracting graphics
- Very fast movement
- Small or thin text
- Limit unbranded time and space
IPTV suite
Template
You can download a template of the layouts here.
Alpha and Luma keying
In order for the match feed to appear under these graphics, they need to have alpha (if they are static images) or be luma key ready (if they are videos).
To luma key anything that is perfect black will be keyed out, and the screens’ regular content displayed in the blank spaces. This means you can not use perfect black in your video designs or must dilute any blacks so they do not key out.
An After Effects template for checking the Luma key available here.
Do not fade to black at the start or end of your animation.
Overhang
You may overhang a small amount of content up to 50 pixels from the content edge on the L-Wrap, J-Wrap and Side graphic.
This area can not be fully filled in, but can be used for small elements to pop out of the frame and over the live footage.
Dimensions
| Asset | Venue | Dimensions | Title safe |
|---|---|---|---|
|
Full layout L-Wrap layout J-Wrap layout Side layout Strap layout |
MCG Marvel Stadium |
1920x1080 |
20 pixels |
File format
| Content | FPS | File type | Codec | Duration |
|---|---|---|---|---|
|
Video |
25 |
.mp4 |
H.264 |
15 seconds |
|
Static |
- |
.png |
RGB with alpha |
- |
MKTG Drop asset
| Content | MKTG Drop Asset |
|---|---|
|
Full layout L-Wrap layout J-Wrap layout Side layout Strap layout |
IPTV Suite |
|
Full layout |
IPTV Full frame only |
Examples
Gallery
