End of wicket Print

Introduction

The End of Wicket print asset refers to the signage that sits along the field at the ends of the pitch.

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

Digital content deadline

Print deadline

6 weeks before first display

6 weeks before first display

Contact MKTG immediately if you are unable to meet these deadlines.

Late content may not be able to be displayed.

Content guidelines

File creation

When creating content for printed signage you must provide print-ready pdfs.
Make sure to include trim marks and colour bars.
If you are unable to create a document the full size of the content, include in the file name what percentage size you have created in (eg. “Signage @50%.pdf”).

Stadium roll out

Every stadium has their own signage requirements, however to keep it simple MKTG only require a mock up of one size along with working files. From here the printers will roll out the various size requirements and provide printing proofs for review.

Content

Due to the many dimensions print signage rolls out to, we recommend keeping content simple; feature a logo or a logo and very short tagline.

Logos should be horizontal / un-stacked.

Ensure to convert all text to outlines so no font issues occur during delivery.

Print signage can be stored and often re-used between seasons. For this reason we recommend avoiding specific campaign messages.

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Cricket colour conflicts

Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays and the colour of the ball being used.

Stadium content will be subject to sign off by the ICC match officials within 24 hours of the match. During the season if there is a request from the players, content colours may also need to be changed.

There will be a screening of content to the ICC match officials before the season commences. 

This screening is shortly after the first deadline of the season. It is recommended that you have your content delivered in time for this viewing, so you don’t run the risk of last minute changes.

MINT - Test Match

Uses a red ball, so if you have a large amount of red in your creative, you should consider supplying a non-red version as a back up.

MINT - Test Match (Adelaide / The Gabba)

These are day/night tests and use a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider supplying a non-pink/red/orange version as a back up.

MINT - T20 / ODI

Uses a white ball, so if you have a large amount of white in your creative, you should consider supplying a dulled or reverse option as a back up.

BBL

Uses a white ball, so if you have a large amount of white in your creative, you should consider supplying a dulled or reverse option as a back up.

Print specs

Example of printed signage

Dimensions

File dimensions Bleed
13,000mm x 1,000mm
50mm

File format

File type Markings Colour space
.pdf
Trim marks
CMYK - 300DPI

Delivery

Email to Include
Elizabeth Cook
ecook@mktg.com
Print ready .pdf
Working files eg .ai file
List of any specific CMYK values

Ensure to convert all text to outlines so no font issues occur during delivery.

Examples

Contact

Elizabeth Cook

Content Director

Isaac Moores

MKTG Creative / Specs

Kelvin Giraldo

MKTG Creative / Specs

Create content with
MKTG Creative

We craft content for a broad range of clients across a comprehensive suite of assets. From design to stadium to social media, our in-house studio is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Elizabeth Cook

Head of Content

Isaac Moores

MKTG Creative / Specs