Introduction
The End of Wicket print asset refers to the signage that sits along the field at the ends of the pitch.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..
Digital content deadline
Print deadline
6 weeks before first display
6 weeks before first display
Contact MKTG immediately if you are unable to meet these deadlines.
Late content may not be able to be displayed.
Content guidelines
File creation
When creating content for printed signage you must provide print-ready pdfs.
Make sure to include trim marks and colour bars.
If you are unable to create a document the full size of the content, include in the file name what percentage size you have created in (eg. “Signage @50%.pdf”).
Stadium roll out
Every stadium has their own signage requirements, however to keep it simple MKTG only require a mock up of one size along with working files. From here the printers will roll out the various size requirements and provide printing proofs for review.
Content
Due to the many dimensions print signage rolls out to, we recommend keeping content simple; feature a logo or a logo and very short tagline.
Logos should be horizontal / un-stacked.
Ensure to convert all text to outlines so no font issues occur during delivery.
Print signage can be stored and often re-used between seasons. For this reason we recommend avoiding specific campaign messages.
Legibility
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
- Utilise the full height of the LED
- Don’t leave excessive space above/below content
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
- Thick and large text is the most legible
- Thin or cursive text can be hard to read
Maximise contrast between the background and foreground elements.
- Maximum contrast
- Not enough contrast
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
- Dark and bold colourful background
- White or light background
Layout
Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.
Take into consideration your content will be back to back with another file.
- Even spacing between elements
- Uneven spacing between elements
Make sure to populate the entire LED and not leave large gaps.
You may miss out on exposure if too much space is left blank.
Do not put two lines of text on top of each other on the LED.
- Good coverage
- Poor coverage
Do not use your elements to cover up the seams between files. Content will end up cut in half.
This does not apply for scrolling / moving content.
- No stationary content on edges
- Stationary content on edges
You should keep all logos and assets the same size throughout your LED and across all files.
Field and parapet can have different sizes to each other.
- Same sized elements
- Differently sizes elements
Consider your designs not only on their own but in relation to each other.
If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats.
There is nothing wrong with this, but it is something to keep in mind.
Cricket colour conflicts
Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays and the colour of the ball being used.
Stadium content will be subject to sign off by the ICC match officials within 24 hours of the match. During the season if there is a request from the players, content colours may also need to be changed.
There will be a screening of content to the ICC match officials before the season commences.
This screening is shortly after the first deadline of the season. It is recommended that you have your content delivered in time for this viewing, so you don’t run the risk of last minute changes.
Uses a red ball, so if you have a large amount of red in your creative, you should consider supplying a non-red version as a back up.
These are day/night tests and use a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider supplying a non-pink/red/orange version as a back up.
Uses a white ball, so if you have a large amount of white in your creative, you should consider supplying a dulled or reverse option as a back up.
Uses a white ball, so if you have a large amount of white in your creative, you should consider supplying a dulled or reverse option as a back up.
Print specs
Dimensions
| File dimensions | Bleed |
|---|---|
|
13,000mm x 1,000mm |
50mm |
File format
| File type | Markings | Colour space |
|---|---|---|
|
.pdf |
Trim marks |
CMYK - 300DPI |
Delivery
| Email to | Include |
|---|---|
|
Elizabeth Cook ecook@mktg.com |
Print ready .pdf Working files eg .ai file List of any specific CMYK values |
Ensure to convert all text to outlines so no font issues occur during delivery.
Examples
