Pink Test

Introduction

In support of the McGrath Foundation, the Sydney Test match will be themed pink.

Cricket Australia invites you to show your support by featuring a predominantly pink creative, across your stadium assets.

The pink to be featured for digital assets is: #FF00A8
The McGrath foundation also has secondary colours that may be used for accents or additional small elements: #481F4D and #FFDEF2

The pink to be featured for print assets is: C0 M78 Y0 K0 or PMS Rhod. Red

Best practice

White content on pink provides a clear contrast between background and content.

Logos and content will perform best as mono white on pink.

Black content, or black and white backgrounds should be avoided during the Pink Test due to legibility concerns

Examples

Contact

Elizabeth Cook

Content Director

Isaac Moores

MKTG Creative / Specs

Kelvin Giraldo

MKTG Creative / Specs

Create content with
MKTG Creative

We craft content for a broad range of clients across a comprehensive suite of assets. From design to stadium to social media, our in-house studio is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Elizabeth Cook

Head of Content

Isaac Moores

MKTG Creative / Specs