Parapet LED

Introduction

The Parapet LED asset refers to the digital signage around the stadium on the upper levels.

Make sure to read the specs carefully as well as follow the best practice guidelines on this page.

If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.

Instructions for uploading and re-using content via MKTG Drop can be found here.

If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.

Digital content deadline

Print deadline

4 weeks before first display

6 weeks before first display

Contact MKTG immediately if you are unable to meet these deadlines.

Late content may not be able to be displayed.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Tiled LED

Overview

When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.

To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.

Do not create scrolling content for cricket as the dimension and duration requirements make it impossible to seamlessly animate a complete scroll cycle.

Animation

Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.

Backgrounds

Coloured/Textured backgrounds should blend from end to end.

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Parapet LED specs

You are able to supply static or animated content for this space.

If creating animated content for in-match display, you will need to also provide a static version of your creative for use during play.

Animated content may loop several times before play begins, so we recommend making your content loop.

You will need to create one of each tile size for each creative. This is to allow for pitch changes at the venue.

Example tile 1
Example tile 2
Example tile 3

Dimensions

Venue Tile 1 Tile 2 Tile 3
MCG
TBC
Adelaide Oval
2380 x 80
2150 x 80
1536 x 80
Perth Stadium
1764 x 48
1380 x 48
-
The Gabba
2000 x 96
-
-
SCG
1600 x 72
-
-

Video file format

Venue FPS File type Codec In-match duration In-break duration
MCG
50
.mp4
H.264
5 seconds
Unspecified
Adelaide Oval
50
.mov
ProRes or Animation
Perth Stadium
50
.mov
ProRes or Animation
The Gabba
30
.mp4
H.264
SCG
25
.mp4
H.264

Static file format

Venue File type Colour space
All
.jpg or .png
RGB

MKTG Drop assets

Content Uses Duration MKTG Drop Asset
Animation + Static
In-match
5 seconds + Static frame
Parapet Animation + Static - [VENUE NAME]
Static only
In-match
In-break
-
Parapet Static only - [VENUE NAME]
Animation only
In-break
Unspecificed
Parapet Animation only - [VENUE NAME]

Examples

Contact

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

CLUB CONTENT

Laura Gualtieri

Create content with

We create content for a myriad of clients for a wide range of assets. From the big screen, to the field LEDs and to the TV’s around the stadium, our in-house studio team is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

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