Introduction
Team lists announcements can be displayed by clubs in a few ways in stadium.
On the big screen via a series of images or short videos.
On the LED via a data driven set of images or a unique LED per player.
All of these formats are optional. Any videos that are created must be exactly 5 seconds long as they will run in a synced playlist across the stadium.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..
Club deadlines
Club content, club commercial partners, club form.
| First Home Match | Deadline |
|---|---|
|
Round 1 |
23rd February 2024 |
|
Round 2 |
1st March 2024 |
| Match day | Deadline |
|---|---|
|
Thursday |
Monday 12pm |
|
Friday |
Tuesday 12pm |
|
Saturday |
Tuesday 12pm |
|
Sunday |
Wednesday 12pm |
|
Monday |
Wednesday 12pm |
|
Tuesday |
Thursday 12pm |
|
Wednesday |
Friday 12pm |
Commercial deadlines
AFL commercial partners.
| Start of season | Deadline |
|---|---|
|
Round 1 |
23rd February 2024 |
|
Round 2 |
1st March 2024 |
| Match day | Deadline |
|---|---|
|
Any |
Monday 12pm |
Contact MKTG immediately if you are unable to meet these deadlines.
Content guidelines
Legibility
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
- Utilise the full height of the LED
- Don’t leave excessive space above/below content
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
- Thick and large text is the most legible
- Thin or cursive text can be hard to read
Maximise contrast between the background and foreground elements.
- Maximum contrast
- Not enough contrast
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
- Dark and bold colourful background
- White or light background
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
- Smooth and simple animation
- Animation too fast
Layout
Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.
Take into consideration your content will be back to back with another file.
- Even spacing between elements
- Uneven spacing between elements
Make sure to populate the entire LED and not leave large gaps.
You may miss out on exposure if too much space is left blank.
Do not put two lines of text on top of each other on the LED.
- Good coverage
- Poor coverage
Do not use your elements to cover up the seams between files. Content will end up cut in half.
This does not apply for scrolling / moving content.
- No stationary content on edges
- Stationary content on edges
You should keep all logos and assets the same size throughout your LED and across all files.
Field and parapet can have different sizes to each other.
- Same sized elements
- Differently sizes elements
Consider your designs not only on their own but in relation to each other.
If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats.
There is nothing wrong with this, but it is something to keep in mind.
Some designs include a set of small logos along the bottom of the field LED.
This option can be useful if there is a close up near the LED.
File creation
Due to the way the LED are played out, it is important that all files are the same duration.
Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.
For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’
- After Effects composition settings
Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.
You may need to change the following Media Encoder settings to the following:
Profile: Main
Level: Unrestricted
- Adobe Media Encoder settings
Full screen spec - 1 per player
Team list graphics can be displayed on big screen.
A unique creative and MKTG Drop ID will be needed for each player. If new players are added to the team, these must be created and uploaded as soon as possible.
Timing
The content runs for 5 seconds exactly. We recommend having the name and number of the player visible quickly and for the duration of the graphic.
Dimensions
| Asset | Dimensions | Title safe |
|---|---|---|
|
Big screen |
1920x1080 |
60 pixels |
File format
| Content | FPS | File type | Codec | Duration |
|---|---|---|---|---|
|
Video |
25 |
.mp4 |
H.264 |
5 seconds |
|
Static |
- |
.jpg or .png |
RGB - 72dpi |
- |
MKTG Drop asset
| MKTG Drop Asset |
|---|
|
AFL Big Screen - Team List |
360° LED Spec - 1 per player
The 360° spec allows you to create unique content that covers the full width LED at the MCG. You will need to create 5 field files and 8 parapet files to fill out the stadium.
If you wish to create a unique LED for each player, use this spec. Otherwise use the data LED spec below.
Timing
The content runs for 5 seconds exactly. We recommend having the name and number of the player visible quickly and for the duration of the graphic.
Field dimensions
| MCG-FTL1 | MCG-FTL2 | MCG-FTL3 | MCG-FTL4 | MCG-FTL5 |
|---|---|---|---|---|
|
7744 x 96 |
7744 x 96 |
13824 x 96 |
9058 x 96 |
9058 x 96 |
Parapet dimensions
| MCG-PTL1 | MCG-PTL2 | MCG-PTL3 | MCG-PTL4 | MCG-PTL5 | MCG-PTL6 | MCG-PTL7 | MCG-PTL8 |
|---|---|---|---|---|---|---|---|
|
7760 x 64 |
1552 x 64 |
2160 x 64 |
5808 x 64 |
13936 x 64 |
4096 x 64 |
5200 x 64 |
1952 x 64 |
File format
| File type | Codec | FPS | Duration |
|---|---|---|---|
|
.mp4 |
H.264 |
50 |
5 seconds |
MKTG Drop asset
| MKTG Drop Asset |
|---|
|
AFL LED MCG 360 - Team List |
Data LED Spec - 1 per team
The 360° spec allows you to create unique content that covers the full width LED at the MCG. You will need to create 5 field files and 8 parapet files to fill out the stadium.
This spec requires you to create a team background LED and a series of images for each player. These images are then displayed on the LED based on the Champion ID team lists that is generated pre-game.
Background LED - Timing
The background LED should be a looping animation that runs for 60 seconds.
Background LED - Field dimensions
| MCG-FOG1 | MCG-FOG2 | MCG-FOG3 | MCG-FOG4 | MCG-FOG5 |
|---|---|---|---|---|
|
7744 x 96 |
7744 x 96 |
13824 x 96 |
9058 x 96 |
9058 x 96 |
Background LED - Parapet dimensions
| MCG-POG1 | MCG-POG2 | MCG-POG3 | MCG-POG4 | MCG-POG5 | MCG-POG6 | MCG-POG7 | MCG-POG8 |
|---|---|---|---|---|---|---|---|
|
7760 x 64 |
1552 x 64 |
2160 x 64 |
5808 x 64 |
13936 x 64 |
4096 x 64 |
5200 x 64 |
1952 x 64 |
Background LED - File format
| File type | Codec | FPS | Duration |
|---|---|---|---|
|
.mp4 |
H.264 |
50 |
60 second loop |
Player tile
Each player will need a unique .png made for field and parapet. This will be automatically laid out over the background LED based on the Champion Data ID from the team list.
These images should include:
- Jumper number
- Player name
- Player image
- Some element of club branding
Player tile - Naming convention
All player tiles need to use the following naming convention:
TL_FIELD_[Champion-Data-ID].png
TL_PARAPET_[Champion-Data-ID].png
For example: TL_FIELD_260113.png
Once all images are created, they are put in a .zip file.
Player tile - Dimensions
| Asset | Dimensions |
|---|---|
|
Field player tile |
2160 x 96 |
|
Parapet player tile |
1440 x 64 |
Player tile - File format
| File type | Codec |
|---|---|
|
.png |
RGB with alpha |
MKTG Drop asset
| Content | MKTG Drop Asset |
|---|---|
|
Background LED |
AFL LED MCG 360 - OOG |
|
Player tile .zip |
AFL Headshots |