AFL Team list – MCG

Introduction

Team lists announcements can be displayed by clubs in a few ways in stadium.

On the big screen via a series of images or short videos.

On the LED via a data driven set of images or a unique LED per player.

All of these formats are optional. Any videos that are created must be exactly 5 seconds long as they will run in a synced playlist across the stadium.

Make sure to read the specs carefully as well as follow the best practice guidelines on this page.

If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.

Instructions for uploading and re-using content via MKTG Drop can be found here.

If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.

Club deadlines

Club content, club commercial partners, club form.

First Home Match Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Thursday
Monday 12pm
Friday
Tuesday 12pm
Saturday
Tuesday 12pm
Sunday
Wednesday 12pm
Monday
Wednesday 12pm
Tuesday
Thursday 12pm
Wednesday
Friday 12pm

Commercial deadlines

AFL commercial partners.

Start of season Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Any
Monday 12pm

Contact MKTG immediately if you are unable to meet these deadlines.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Including lower logos

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Full screen spec - 1 per player

Team list graphics can be displayed on big screen.

A unique creative and MKTG Drop ID will be needed for each player. If new players are added to the team, these must be created and uploaded as soon as possible.

Example big screen graphic with title safe shown

Timing

The content runs for 5 seconds exactly. We recommend having the name and number of the player visible quickly and for the duration of the graphic.

Dimensions

Asset Dimensions Title safe
Big screen
1920x1080
60 pixels

File format

Content FPS File type Codec Duration
Video
25
.mp4
H.264
5 seconds
Static
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

MKTG Drop Asset
AFL Big Screen - Team List

360° LED Spec - 1 per player

The 360° spec allows you to create unique content that covers the full width LED at the MCG. You will need to create 5 field files and 8 parapet files to fill out the stadium. 

If you wish to create a unique LED for each player, use this spec. Otherwise use the data LED spec below.

MCG Out of Game LED map

Timing

The content runs for 5 seconds exactly. We recommend having the name and number of the player visible quickly and for the duration of the graphic.

Field dimensions

MCG-FTL1 MCG-FTL2 MCG-FTL3 MCG-FTL4 MCG-FTL5
7744 x 96
7744 x 96
13824 x 96
9058 x 96
9058 x 96

Parapet dimensions

MCG-PTL1 MCG-PTL2 MCG-PTL3 MCG-PTL4 MCG-PTL5 MCG-PTL6 MCG-PTL7 MCG-PTL8
7760 x 64
1552 x 64
2160 x 64
5808 x 64
13936 x 64
4096 x 64
5200 x 64
1952 x 64

File format

File type Codec FPS Duration
.mp4
H.264
50
5 seconds

MKTG Drop asset

MKTG Drop Asset
AFL LED MCG 360 - Team List

Data LED Spec - 1 per team

The 360° spec allows you to create unique content that covers the full width LED at the MCG. You will need to create 5 field files and 8 parapet files to fill out the stadium. 

This spec requires you to create a team background LED and a series of images for each player. These images are then displayed on the LED based on the Champion ID team lists that is generated pre-game.

MCG Out of Game LED map

Background LED - Timing

The background LED should be a looping animation that runs for 60 seconds.

Background LED - Field dimensions

MCG-FOG1 MCG-FOG2 MCG-FOG3 MCG-FOG4 MCG-FOG5
7744 x 96
7744 x 96
13824 x 96
9058 x 96
9058 x 96

Background LED - Parapet dimensions

MCG-POG1 MCG-POG2 MCG-POG3 MCG-POG4 MCG-POG5 MCG-POG6 MCG-POG7 MCG-POG8
7760 x 64
1552 x 64
2160 x 64
5808 x 64
13936 x 64
4096 x 64
5200 x 64
1952 x 64

Background LED - File format

File type Codec FPS Duration
.mp4
H.264
50
60 second loop

Player tile

Each player will need a unique .png made for field and parapet. This will be automatically laid out over the background LED based on the Champion Data ID from the team list.

These images should include:

  • Jumper number
  • Player name
  • Player image
  • Some element of club branding
Example player tile image

Player tile - Naming convention

All player tiles need to use the following naming convention:

TL_FIELD_[Champion-Data-ID].png
TL_PARAPET_[Champion-Data-ID].png

For example: TL_FIELD_260113.png

Once all images are created, they are put in a .zip file.

Player tile - Dimensions

Asset Dimensions
Field player tile
2160 x 96
Parapet player tile
1440 x 64

Player tile - File format

File type Codec
.png
RGB with alpha

MKTG Drop asset

Content MKTG Drop Asset
Background LED
AFL LED MCG 360 - OOG
Player tile .zip
AFL Headshots

Contact

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

CLUB CONTENT

Laura Gualtieri

Create content with

We create content for a myriad of clients for a wide range of assets. From the big screen, to the field LEDs and to the TV’s around the stadium, our in-house studio team is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

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