Introduction
The LED asset covers the long screens that wrap around the ground at field level and along the upper stadium parapet levels.
These screens are very narrow and run for hundreds of meters. They can be quite challenging to create content for so we have created specs that are as simple and clear as possible.
There are two options for creating content for these LED screens.
- The tiled spec lets you supply a small number of files that are repeated around the ground.
- The 360 spec allows you to create unique content across the whole LED canvas.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..
Club deadlines
Club content, club commercial partners, club form.
| First Home Match | Deadline |
|---|---|
|
Round 1 |
23rd February 2024 |
|
Round 2 |
1st March 2024 |
| Match day | Deadline |
|---|---|
|
Thursday |
Monday 12pm |
|
Friday |
Tuesday 12pm |
|
Saturday |
Tuesday 12pm |
|
Sunday |
Wednesday 12pm |
|
Monday |
Wednesday 12pm |
|
Tuesday |
Thursday 12pm |
|
Wednesday |
Friday 12pm |
Commercial deadlines
AFL commercial partners.
| Start of season | Deadline |
|---|---|
|
Round 1 |
23rd February 2024 |
|
Round 2 |
1st March 2024 |
| Match day | Deadline |
|---|---|
|
Any |
Monday 12pm |
Contact MKTG immediately if you are unable to meet these deadlines.
Tiled LED Spec
The tiled spec is the simplest option of the two when creating content for the LED at the MCG / Marvel Stadium. This tile system also works across both stadiums.
You will need to create 1 file for the field and 1 file for the parapet. These files will be repeated along the entire LED.
You are able to supply static or animated content for this space.
In game animated content is 15 seconds long, and plays twice in a 30 second slot.
Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..
Dimensions
| Location | Dimensions |
|---|---|
|
Field |
1980 x 96 |
|
Parapet |
520 x 64 |
File format
| Content | Venue | FPS | File type | Codec | Duration |
|---|---|---|---|---|---|
|
Video |
MCG Marvel Stadium |
50 |
.mp4 |
H.264 |
15 seconds (played twice) |
|
Static |
MCG Marvel Stadium |
- |
.jpg or .png |
RGB - 72dpi |
- |
MKTG Drop asset
| MKTG Drop Asset |
|---|
|
AFL LED Tiled - IG |
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..
360° LED Spec
The 360° spec is a more complex option but allows you to create content that covers the full width LED at the MCG. You will need to create 5 field files and 8 parapet files to fill out the stadium.
You are able to supply static or animated content for this space.
In game animated content is 15 seconds long, and plays twice in a 30 second slot.
Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..
Field dimensions
| MCG-FIG1 | MCG-FIG2 | MCG-FIG3 | MCG-FIG4 | MCG-FIG5 |
|---|---|---|---|---|
|
7744 x 96 |
7744 x 96 |
13824 x 96 |
9058 x 96 |
9058 x 96 |
Parapet dimensions
| MCG-PIG1 | MCG-PIG2 | MCG-PIG3 | MCG-PIG4 | MCG-PIG5 | MCG-PIG6 | MCG-PIG7 | MCG-PIG8 |
|---|---|---|---|---|---|---|---|
|
4880 x 64 |
1552 x 64 |
2160 x 64 |
5808 x 64 |
13936 x 64 |
4096 x 64 |
5200 x 64 |
1952 x 64 |
File format
| Content | Venue | FPS | File type | Codec | Duration |
|---|---|---|---|---|---|
|
Video |
MCG |
50 |
.mp4 |
H.264 |
15 seconds (played twice) |
|
Static |
MCG |
- |
.jpg or .png |
RGB - 72dpi |
- |
MKTG Drop asset
| Content | MKTG Drop Asset |
|---|---|
|
360° field + 360° parapet |
AFL LED MCG 360 - IG |
|
360° field + Tiled parapet |
AFL LED MCG Combo 1 - IG |
|
Tiled field + 360° parapet |
AFL LED MCG Combo 2 - IG |
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..
Examples
