Marvel LED – Post Goal Interrupt

Introduction

Post Goal Interrupt (PGI) is the name for an LED creative that runs directly after a goal. This means it will be the first LED seen after a post-goal ad break on broadcast.

The spec is the very similar to the Out of Game LED spec, but with a set 40 second duration.

The LED asset covers the long screens that wrap around the ground at field level and along the upper stadium parapet levels.

These screens are very narrow and run for hundreds of meters. They can be quite challenging to create content for so we have created specs that are as simple and clear as possible.

There are two options for creating content for these LED screens.

  • The tiled spec lets you supply a small number of files that are repeated around the ground.
  • The 360 spec allows you to create unique content across the whole LED canvas.

Make sure to read the specs carefully as well as follow the best practice guidelines on this page.

If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.

Instructions for uploading and re-using content via MKTG Drop can be found here.

If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.

Club deadlines

Club content, club commercial partners, club form.

First Home Match Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Thursday
Monday 12pm
Friday
Tuesday 12pm
Saturday
Tuesday 12pm
Sunday
Wednesday 12pm
Monday
Wednesday 12pm
Tuesday
Thursday 12pm
Wednesday
Friday 12pm

Commercial deadlines

AFL commercial partners.

Start of season Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Any
Monday 12pm

Contact MKTG immediately if you are unable to meet these deadlines.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Including lower logos

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

Tiled LED

Overview

When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.

To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.

Animation

Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.

Backgrounds

Coloured/Textured backgrounds should blend from end to end.

Tile spec vs 360° spec

When tiled and 360 specs are available, you will need to choose which spec type to create, as both have their own advantages.

The tile spec offers the ability to make the content in less files and with more manageable dimensions. However to account for the different sizes of parapet displays, the tile is relatively narrow and doesn’t allow for longer messages.

The 360 spec allows for more flexibility when creating content and the ability to use the whole stadium as a unique canvas. However as there are more files involved that are larger and often connect from one to the next, it can be more involved to set up.

Combination tile and 360°

When tiled and 360 specs are available, it is recommended you make your content entirely with the tile OR 360 spec.

However it is possible to deliver a combination of these two specs.

In Drop search the Asset Specification drop down for ‘Combo’.

Combo 1 is for tiled field and 360 parapet.

Combo 2 is for 360 field and tiled parapet.

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Tiled LED Spec

The tiled spec is the simplest way to create content for the LED at the MCG / Marvel Stadium.

This system works across both stadiums.

You will need to create 1 file for the field and 1 file for the parapet. These files will be repeated along the entire LED.

You are able to supply static or animated content for this space. 

Example Field Tile - 1980x96
Example Parapet Tile - 520x64

Dimensions

Location Dimensions
Field
1980 x 96
Parapet
520 x 64

File format

Content Venue FPS File type Codec Duration
Video
MCG
Marvel Stadium
50
.mp4
H.264
40 seconds
Static
MCG
Marvel Stadium
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

MKTG Drop Asset
AFL LED Tiled - PGI

360° LED Spec

The 360° spec allows you to create unique content that covers the full width LED at Marvel Stadium. You will need to create 5 field files and 6 parapet files to fill out the stadium. 

You are able to supply static or animated content for this space. 

IMPORTANT NOTE:

Parapet 6 and Parapet 1 meet seamlessly.
See layout map.

Marvel Out of Game LED map

Field dimensions

MAR-FOG1 MAR-FOG2 MAR-FOG3 MAR-FOG4 MAR-FOG5
9000 x 96
9000 x 96
11520 x 96
9000 x 96
9000 x 96

Parapet dimensions

MAR-POG1 MAR-POG2 MAR-POG3 MAR-POG4 MAR-POG5 MAR-POG6
4880 x 64
5120 x 64
11160 x 64
11160 x 64
5040 x 64
6480 x 64

File format

Content Venue FPS File type Codec Duration
Video
Marvel Stadium
50
.mp4
H.264
40 seconds
Static
Marvel Stadium
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

MKTG Drop Asset
AFL LED MAR 360 - PGI

Examples

Contact

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

CLUB CONTENT

Laura Gualtieri

Create content with

We create content for a myriad of clients for a wide range of assets. From the big screen, to the field LEDs and to the TV’s around the stadium, our in-house studio team is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

Join MKTG SPECS mailing list

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