Marvel LED – In game

Introduction

SPECS ARE STILL BEING FINALISED WITH LUMEN8.
ALL INFORMATION PRESENTED ON THIS PAGE IS SUBJECT TO CHANGE AHEAD OF THE AFL 2025 SEASON.

PLEASE CONTACT LUMEN8 WITH ANY QUESTIONS.

The LED asset covers the long screens that wrap around the ground at field level and along the upper stadium parapet levels.

These screens are very narrow and run for hundreds of meters. They can be quite challenging to create content for so we have created specs that are as simple and clear as possible.

There are two options for creating content for these LED screens.

  • The tiled spec lets you supply a small number of files that are repeated around the ground.
  • The 360 spec allows you to create unique content across the whole LED canvas.

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

Club deadlines

Club content, club commercial partners, club form.

First Home Match Deadline
Round 1
TBC
Round 2
TBC
Match day Deadline
Thursday
TBC
Friday
TBC
Saturday
TBC
Sunday
TBC
Monday
TBC
Tuesday
TBC
Wednesday
TBC

Commercial deadlines

AFL commercial partners.

Start of season Deadline
Round 1
TBC
Round 2
TBC
Match day Deadline
Any
TBC

Contact MKTG immediately if you are unable to meet these deadlines.

Tiled LED Spec

The tiled spec is the simplest option of the two when creating content for the LED at the MCG / Marvel Stadium. This tile system works across both stadiums.

You will need to create 1 file for the field and 3 files for the parapet. These files will be repeated along the entire LED. The parapet tiles will be used on the various screen sizes alongside copies of themselves. They will only be displayed alongside different parapet tiles when there is a camera basket, stadium break or live data zone between the two parapet tile types.

You are able to supply static or animated content for this space. 

Example Field Tile - 2370 x 96
Example Parapet 1 Tile - 1850 x 90
Example Parapet 2 Tile - 2000 x 90
Example Parapet 3 Tile - 2400 x 90

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Dimensions

Location Dimensions
Field
2370 x 96
Parapet 1
1850 x 90
Parapet 2
2000 x 90
Parapet 3
2400 x 90

File format

Content Venue FPS File type Codec Duration
Video
MCG
Marvel Stadium
50
.mp4
H.264
TBC
Static
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

MKTG Drop Asset
TBC

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

Tiled LED Spec

The tiled spec is the simplest option of the two when creating content for the LED at the MCG / Marvel Stadium. This tile system works across both stadiums.

You will need to create 1 file for the field and 3 files for the parapet. These files will be repeated along the entire LED. The parapet tiles will be used on the various screen sizes alongside copies of themselves. They will only be displayed alongside different parapet tiles when there is a camera basket, stadium break or live data zone between the two parapet tile types.

You are able to supply static or animated content for this space. 

Example Field Tile - 2370 x 96
Example Parapet 1 Tile - 1850 x 90
Example Parapet 2 Tile - 2000 x 90
Example Parapet 3 Tile - 2400 x 90

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Dimensions

Location Dimensions
Field
2370 x 96
Parapet 1
1850 x 90
Parapet 2
2000 x 90
Parapet 3
2400 x 90

File format

Content Venue FPS File type Codec Duration
Video
MCG
Marvel Stadium
50
.mp4
H.264
TBC
Static
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

MKTG Drop Asset
TBC

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

360° LED Spec

The 360° spec allows you to create unique content that covers the full width LED at Marvel Stadium. You will need to create 5 field files and 10 parapet files to fill out the stadium. 

You are able to supply static or animated content for this space.

MAP UPDATE COMING SOON

Field dimensions

MRV F1 MRV F2 MRV F3 MRV F4 MRV F5
9000 x 96
9000 x 96
11520 x 96
9000 x 96
9000 x 96

Parapet level 2 dimensions

MRV L2-1 MRV L2-2 MRV L2-3 MRV L2-4 MRV L2-5 MRV L2-6
6336 x 90
13344 x 90
13344 x 90
6336 x 90
5334 x 90
5334 x 90

Parapet level 3 dimensions

MRV L3-1 MRV L3-2 MRV L3-3 MRV L3-4
14910 x 90
14910 x 90
14910 x 90
14910 x 90

File format

Content FPS File type Codec Duration
Video
50
.mp4
H.264
TBC
Static
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

MKTG Drop Asset
TBC

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

Examples

LED - In Game - Photo 1
LED - In Game - Photo 2
LED - In Game - Photo 3
LED - In Game - Photo 5
LED - In Game - Photo 4
LED - In Game - Photo 6

Contact

Elizabeth Cook

Content Director

Isaac Moores

MKTG Creative / Specs

Kelvin Giraldo

MKTG Creative / Specs

Create content with
MKTG Creative

We craft content for a broad range of clients across a comprehensive suite of assets. From design to stadium to social media, our in-house studio is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Elizabeth Cook

Head of Content

Isaac Moores

MKTG Creative / Specs

Find out more