AFL Interchange Partner – MCG

Introduction

The Interchange Partner spec covers the three components the interchange partner is entitled to.

  • Interchange LED
  • Live data IPTV
  • Bench printed signage

The Interchange LED and IPTV components are required to include some language calling out that this is the Interchange partner. For example:

“Interchange brought to you by”
“Interchange bench thanks to”
“Interchange presented by”

 

Make sure to read the specs carefully as well as follow the best practice guidelines on this page.

If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.

Interchange LED
Interchange IPTV
Interchange bench print signage

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.

Instructions for uploading and re-using content via MKTG Drop can be found here.

If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.

Club deadlines

Club content, club commercial partners, club form.

First Home Match Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Thursday
Monday 12pm
Friday
Tuesday 12pm
Saturday
Tuesday 12pm
Sunday
Wednesday 12pm
Monday
Wednesday 12pm
Tuesday
Thursday 12pm
Wednesday
Friday 12pm

Commercial deadlines

AFL commercial partners.

Start of season Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Any
Monday 12pm

Contact MKTG immediately if you are unable to meet these deadlines.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Including lower logos

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Interchange LED Spec

You are able to supply static or animated content for this space. 

Animated content is 10 seconds long and is played before the interchange stats along the parapet LED.

Example LED - 2880 x 64

Dimensions

Location Dimensions
Parapet
2880 x 64

File format

Content Venue FPS File type Codec Duration
Video
MCG
Marvel Stadium
50
.mp4
H.264
10 seconds
Static
MCG
Marvel Stadium
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

MKTG Drop Asset
AFL Interchange LED

Live data IPTV suite

Full layout
L-wrap layout
Strap layout
Side layout
J-wrap layout

Live data sites

Interchange IPTV is very similar to a normal IPTV suite, however some areas will need to be plain for the data to go over the top.

The data areas on the FULL, J-WRAP and L-WRAP graphics will be used to display live Interchange Bench data.

Leave the bottom half of the FULL graphic plain.
Leave the bottom 100 pixels of the J-WRAP and L-WRAP graphic plain.

We recommend using a solid, dark, non-black colour for these data areas.

Examples

Full layout
L-wrap layout
Strap layout
Side layout
J-wrap layout

Alpha and Luma keying

In order for the match feed to appear under these graphics, they need to have alpha (if they are static images) or be luma key ready (if they are videos).

To luma key anything that is perfect black will be keyed out, and the screens’ regular content displayed in the blank spaces. This means you can not use perfect black in your video designs or must dilute any blacks so they do not key out.

An After Effects template for checking the Luma key available here.

Do not fade to black at the start or end of your animation.

Overhang

You may overhang a small amount of content up to 50 pixels from the content edge on the J-Wrap, L-Wrap, Side and Strap graphic.

Dimensions

Asset Venue Dimensions Title safe
Full layout
L-Wrap layout
Side layout
Strap layout
MCG
Marvel Stadium
1920x1080
20 pixels

File format

Content FPS File type Codec Duration
Video
25
.mp4
H.264
15 seconds
Static
-
.png
RGB with alpha
-

MKTG Drop asset

Content MKTG Drop Asset
Full layout
L-Wrap layout
Side layout
Strap layout
IPTV Interchange

IPTV Gallery

Bench printed signage

There are two main components for the signage on the benches:

  1. Printed corflute signage
  2. Padded bench dressing

The seats themselves require padded seat covers to be manufactured. The AFL require that these be consistent across all benches. 

It is incumbent on the club or signage supplier to create, produce, install and remove these signs. We have measured and labeled the locations available on the benches.

Guide for undrestanding the Seat / Backrest measurements

Left interchange signage

Left interchange signage
Site Width (mm) Height (mm)
MCG - L - 1
1520
360
MCG - L - 2
1640
410
MCG - L - 3
1255
410
MCG - L - 4
1570
410
MCG - L - 5
1655
410
MCG - L - 6
1520
500
MCG - L - 7
1300
300
MCG - L - 8
2400
300
MCG - L - 9
1300
300
MCG - L - 10
200
650
MCG - L - 11
200
1100

Left interchange bench

Left interchange signage
Site Section Width (mm) Depth (mm) Height (mm)
MCG - L - Seat 1
Backrest
7000
-
160
Seat
7000
350
270
MCG - L - Seat 2
Backrest
1430
170
160
Seat
1430
420
85
MCG - L - Seat 3
Backrest
2410
410
410
Seat
2410
420
85
MCG - L - Seat 4
Backrest
1430
170
160
Seat
1430
420
85

Centre interchange signage

Centre interchange signage
Site Width (mm) Height (mm)
MCG - C - 1
3400
410
MCG - C - 2
1900
300

Centre interchange bench

Centre interchange signage
Site Section Width (mm) Depth (mm) Height (mm)
MCG - C - Seat 1
Backrest
3350
-
160
Seat
3350
350
270
MCG - L - Seat 2
Backrest Left
1110
160
160
Backrest Right
1005
160
160
Seat
2060
420
85

Right interchange signage

Right interchange signage
Site Width (mm) Height (mm)
MCG - R - 1
1520
310
MCG - R - 2
1630
410
MCG - R - 3
1160
410
MCG - R - 4
3470
410
MCG - R - 5
1520
360
MCG - R - 6
1300
300
MCG - R - 7
2400
300
MCG -R - 8
1300
300
MCG - R - 9
200
650
MCG - R - 10
200
1100

Right interchange bench

Right interchange signage
Site Section Width (mm) Depth (mm) Height (mm)
MCG - R - Seat 1
Backrest
7030
-
160
Seat
7030
350
270
MCG - R - Seat 2
Backrest
1420
170
160
Seat
1420
420
85
MCG - R - Seat 3
Backrest
2410
410
410
Seat
2410
420
85
MCG - R - Seat 4
Backrest
1420
170
160
Seat
1420
420
85

Contact

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

CLUB CONTENT

Laura Gualtieri

Create content with

We create content for a myriad of clients for a wide range of assets. From the big screen, to the field LEDs and to the TV’s around the stadium, our in-house studio team is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

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