Introduction
Between the changeroom and the field there is a long LED screen.
Some or all may be available to venue hirers / clubs. MKTG will inform you which screens you will be able to use.
These screens can feature no commercial messages.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..
All assets will need to be provided to MKTG 5 business days before the first event.
Contact MKTG immediately if you are unable to meet this deadline.
General content guidelines
What works best
- High contrast graphics
- Bold logos and type
- Dark backgrounds with light text / logos
- Short messages
-
Have the main message on screen for
majority of the time
What to avoid
- Flashing or overly distracting graphics
- Very fast movement
- Small or thin text
- Limit unbranded time and space
Legibility
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
- Utilise the full height of the LED
- Don’t leave excessive space above/below content
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
- Thick and large text is the most legible
- Thin or cursive text can be hard to read
Maximise contrast between the background and foreground elements.
- Maximum contrast
- Not enough contrast
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
- Dark and bold colourful background
- White or light background
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
- Smooth and simple animation
- Animation too fast
Changeroom LED spec
You are able to supply static or animated content for this space.
There is no set duration for this spec, however any video file will loop.
For the AFL season the MCC have requested no overt commercial content, small logos may be accepted. Charity partners are exempt from any restrictions.
Dimensions
| Content dimensions |
|---|
|
1440 x 384 |
File format
| Content | FPS | File type | Codec | Duration |
|---|---|---|---|---|
|
Video |
25 |
.mp4 |
H.264 |
Any (looping) |
|
Static |
- |
.jpg or .png |
RGB |
- |
MKTG Drop asset
| MKTG Drop Asset |
|---|
|
Changeroom LED - MCG |
Examples
