Introduction
There are a large number of LED screens available for the WSX event at Marvel Stadium.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..
All assets will need to be provided to MKTG 10 business days before the first event.
Contact MKTG immediately if you are unable to meet this deadline.
Content guidelines
Legibility
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
- Utilise the full height of the LED
- Don’t leave excessive space above/below content
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
- Thick and large text is the most legible
- Thin or cursive text can be hard to read
Maximise contrast between the background and foreground elements.
- Maximum contrast
- Not enough contrast
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
- Dark and bold colourful background
- White or light background
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
- Smooth and simple animation
- Animation too fast
Layout
Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.
Take into consideration your content will be back to back with another file.
- Even spacing between elements
- Uneven spacing between elements
Make sure to populate the entire LED and not leave large gaps.
You may miss out on exposure if too much space is left blank.
Do not put two lines of text on top of each other on the LED.
- Good coverage
- Poor coverage
Do not use your elements to cover up the seams between files. Content will end up cut in half.
This does not apply for scrolling / moving content.
- No stationary content on edges
- Stationary content on edges
You should keep all logos and assets the same size throughout your LED and across all files.
Field and parapet can have different sizes to each other.
- Same sized elements
- Differently sizes elements
Consider your designs not only on their own but in relation to each other.
If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats.
There is nothing wrong with this, but it is something to keep in mind.
Tiled LED
When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.
To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.
Do not create scrolling content for cricket as the dimension and duration requirements make it impossible to seamlessly animate a complete scroll cycle.
Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.
- Seamless animation
- Not seamless animation
Coloured/Textured backgrounds should blend from end to end.
- Seamless background
- Not seamless background
File creation
Due to the way the LED are played out, it is important that all files are the same duration.
Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.
For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’
- After Effects composition settings
Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.
You may need to change the following Media Encoder settings to the following:
Profile: Main
Level: Unrestricted
- Adobe Media Encoder settings
Tiled LED specs
You are able to supply animated or static content for this space.
You will need to create 1 file for the field and 1 file for the parapet. These files will be repeated along the entire LED.
Dimensions
| Location | Dimensions |
|---|---|
|
Field |
1980 x 96 |
|
Parapet |
520 x 64 |
File format
| Content | FPS | File type | Codec | Duration |
|---|---|---|---|---|
|
Video |
50 |
.mp4 |
H.264 |
15 seconds |
|
Static |
- |
.jpg or .png |
RGB - 72dpi |
- |
For the WSX event, please use the specs on this page.
MKTG Drop asset
| Content | MKTG Drop Asset |
|---|---|
|
Field & Parapet |
MCG + Marvel Events LED - Tiled |
|
Field only |
MCG + Marvel Events Field - Tiled |
|
Parapet only |
MCG + Marvel Events Parapet - Tiled |
Examples
