Big screen – Elements

Introduction

The full screen elements spec is for creating frames, lower third titles and bugs (small graphics in the corner of the screen).

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

Club deadlines

Club content, club commercial partners, club form.

First Home Match Deadline
Round 1
TBC
Round 2
TBC
Match day Deadline
Thursday
TBC
Friday
TBC
Saturday
TBC
Sunday
TBC
Monday
TBC
Tuesday
TBC
Wednesday
TBC

Commercial deadlines

AFL commercial partners.

Start of season Deadline
Round 1
TBC
Round 2
TBC
Match day Deadline
Any
TBC

Contact MKTG immediately if you are unable to meet these deadlines.

Content guidelines

What works best

  • High contrast graphics
  • Bold logos and type
  • Dark backgrounds with light text / logos
  • Short messages
  • Have the main message on screen for
    majority of the time​

What to avoid

  • Flashing or overly distracting graphics
  • Very fast movement
  • Small or thin text
  • Limit unbranded time and space

When creating frames or lower thirds you should aim to not cover too much of the big screen vision. We recommend taking up no more than 220 pixels total from the height or width of the screen.

Consider how your frame will be used and which areas of the screen you might be covering up. For example don’t cover up an area of the frame that is likely to feature people’s heads if it is for an interview segment.  

Elements spec

The element spec is for creating graphics that go over the big screen live vision.

Example big screen frame graphic
Example big screen bug graphic

Dimensions

Asset Venue Dimensions Title safe
Big screen frame
MCG
Marvel Stadium
1920x1080
60 pixels

File format

Content FPS File type Codec Duration
Video
25
.mov
ProRes 4444 with alpha
Max 15 sec
Static
-
.png
RGB with alpha
-

MKTG Drop asset

Content MKTG Drop Asset
Frames and Bugs
Big Screen - Elements

Examples

Big Screen - Full - Photo 1
Big Screen - Full - Photo 2
Big Screen - Full - Photo 6
Big Screen - Full - Photo 3
Big Screen - Full - Photo 4
Big Screen - Full - Photo 5

Contact

Elizabeth Cook

Content Director

Isaac Moores

MKTG Creative / Specs

Kelvin Giraldo

MKTG Creative / Specs

Create content with
MKTG Creative

We craft content for a broad range of clients across a comprehensive suite of assets. From design to stadium to social media, our in-house studio is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Elizabeth Cook

Head of Content

Isaac Moores

MKTG Creative / Specs

Find out more