UTAS LED

Introduction

The LED asset covers the long screens that wrap around the ground at field level and along the upper stadium parapet levels.

These screens are very narrow and run for hundreds of meters. They can be quite challenging to create content for so we have created specs that are as simple and clear as possible.

There are two options for creating content for these LED screens.

  • The tiled spec lets you supply a small number of files that are repeated around the ground.
  • The 360 spec allows you to create unique content across the whole LED canvas.

Make sure to read the specs carefully as well as follow the best practice guidelines on this page.

Stadium specs are collated on behalf of venues and the AFL. Reach out to the listed venue supplier and relevant content delivery contact if you have any questions.

If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.

Submission & Deadlines

Content is to be delivered to club representatives.

Club Contact Email
Hawthorn
Emme Richardson
emmer@hawthornfc.com.au
Blake Salmon
blakes@hawthornfc.com.au

Contact your venue/club representative to find out their deadline and preferred submission method.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Including lower logos

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

Tiled LED

Overview

When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.

To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.

Animation

Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.

Backgrounds

Coloured/Textured backgrounds should blend from end to end.

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Tiled LED Spec

The tiled spec is the simplest way to create content for the LED at UTAS Stadium.

You will only need to create 1 file which will be repeated along the entire LED.

In game animated content is 30 seconds long.
Out of game animated content doesn’t have a specified duration.

It is recommended that content is scrolling or animated in some way as the last 288 pixels of the last tile will be cut off at the interchange bench.

Example Field Tile - 1920x96

Dimensions

Location Dimensions
Field
1920 x 96

File format

Content FPS File type Codec In game duration Out of game duration
Video
25
.mp4
H.264
30 seconds
Unspecified
Static
-
.jpg or .png
RGB - 72dpi
-
-

File naming convention

Files need to be named in a particular way to be ingested at venue.

[8 digit random number]_Brand_Message_[File number]

eg. 15478642_Nissan_Patrol_1.mp4

For tiled there will be 1 file.

360° LED Spec

The 360° spec allows you to create unique content that covers the full width LED at UTAS Stadium. You will need to create 3 pre-stripped files.

The LED canvas is 47,712 pixels wide and 96 pixels tall.

The three stipped files required for 360° display are 1920×1080.

  1. 9 stipes of 1920×96
  2. 9 stripes of 1920×96
  3. 6 stripes of 1920×96 + 1 stripe of 1632×96
Stripes are aligned to the top left of the deliverable file.
UTAS LED stripe file 1 - 9 lines
UTAS LED stripe file 2 - 9 lines
UTAS LED stripe file 3 - 7 lines

Field dimensions

Location Content Deliverable dimensions
Field stripe 1
9 x 1920x96
1920x1080
Field stripe 2
9 x 1920x96
1920x1080
Field stripe 3
6 x 1920x96
1 x 1632x96
1920x1080

File format

Content FPS File type Codec In game
duration
Out of game
duration
Video
25
.mp4
H.264
30 seconds
Unspecified
Static
-
.jpg or .png
RGB - 72dpi
-
-

File naming convention

Files need to be named in a particular way to be ingested at venue.

[8 digit random number]_Brand_Message_[File number]

eg. 15478642_Nissan_Patrol_1.mp4

For 360° there will be 3 files.

Venue contacts

Questions around specs can be directed to the relevant venue asset operator.

Asset Operator Contact Email
Round Table Studios
Nick Waldron
nick@roundtablestudio.com.au
James Calvert
james@roundtablestudio.com.au

LED Examples

MKTG Contact

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

CLUB CONTENT

Laura Gualtieri

Create content with

We create content for a myriad of clients for a wide range of assets. From the big screen, to the field LEDs and to the TV’s around the stadium, our in-house studio team is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

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