AFL Team list – Marvel

Introduction

Team lists announcements can be displayed by clubs in a few ways in stadium.

On the super screen via a series of images or short videos.

On the LED via a data driven set of images or a unique LED per player.

All of these formats are optional. Any videos that are created must be exactly 5 seconds long as they will run in a synced playlist across the stadium.

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

Club deadlines

Club content, club commercial partners, club form.

First Home Match Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Thursday
Monday 12pm
Friday
Tuesday 12pm
Saturday
Tuesday 12pm
Sunday
Wednesday 12pm
Monday
Wednesday 12pm
Tuesday
Thursday 12pm
Wednesday
Friday 12pm

Commercial deadlines

AFL commercial partners.

Start of season Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Any
Monday 12pm

Contact MKTG immediately if you are unable to meet these deadlines.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

  • Utilise the full height of the LED
  • Don’t leave excessive space above/below content
Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

  • Thick and large text is the most legible
  • Thin or cursive text can be hard to read
High contrast

Maximise contrast between the background and foreground elements.

  • Maximum contrast
  • Not enough contrast
Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

  • Dark and bold colourful background
  • White or light background
Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

  • Smooth and simple animation
  • Animation too fast

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

  • Even spacing between elements
  • Uneven spacing between elements
Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

  • Good coverage
  • Poor coverage
No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

  • No stationary content on edges
  • Stationary content on edges
Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

  • Same sized elements
  • Differently sizes elements
Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Including lower logos

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

  • After Effects composition settings
How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

  • Adobe Media Encoder settings

Full screen spec - 1 per player

Team list graphics can be displayed on super screen.

A unique creative and MKTG Drop ID will be needed for each player. If new players are added to the team, these must be created and uploaded as soon as possible.

When creating graphics for this space, you will also need to provide a 1920×1080 graphic which will run in-sync on the IPTV system, as well as the Stats & Replay screen when appropriate.

You can also make in 1920×1080 only.

Example super screen graphic with title safe shown
Example big screen graphic with title safe shown

Timing

The content runs for 5 seconds exactly. We recommend having the name and number of the player visible quickly and for the duration of the graphic.

Dimensions

Asset Dimensions Title safe
Super screen
3840x1080
60 pixels
Big screen
1920x1080
60 pixels

File format

Content FPS File type Codec Duration
Video
25
.mp4
H.264
5 seconds
Static
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

Asset MKTG Drop Asset
Super screen
AFL Super Screen - Team List
16:9 only
AFL Big Screen - Team List

360° LED Spec - 1 per player

The 360° spec allows you to create unique content that covers the full width LED at Marvel Stadium. You will need to create 5 field files and 6 parapet files to fill out the stadium. 

If you wish to create a unique LED for each player, use this spec. Otherwise use the data LED spec below.

IMPORTANT NOTE:

Parapet 6 and Parapet 1 meet seamlessly.
See layout map.

Marvel Out of Game LED map

Timing

The content runs for 5 seconds exactly. We recommend having the name and number of the player visible quickly and for the duration of the graphic.

Field dimensions

MAR-FTL1 MAR-FTL2 MAR-FTL3 MAR-FTL4 MAR-FTL5
9000 x 96
9000 x 96
11520 x 96
9000 x 96
9000 x 96

Parapet dimensions

MAR-PTL1 MAR-PTL2 MAR-PTL3 MAR-PTL4 MAR-PTL5 MAR-PTL6
4880 x 64
5120 x 64
11160 x 64
11160 x 64
5040 x 64
6480 x 64

File format

File type Codec FPS Duration
.mp4
H.264
50
5 seconds

MKTG Drop asset

MKTG Drop Asset
AFL LED MAR 360 - Team List

360° LED Spec - 1 per team

The 360° spec allows you to create unique content that covers the full width LED at Marvel Stadium. You will need to create 5 field files and 6 parapet files to fill out the stadium. 

IMPORTANT NOTE:

Parapet 6 and Parapet 1 meet seamlessly.
See layout map.

This spec requires you to create a team background LED and a series of images for each player. These images are then displayed on the LED based on the Champion ID team lists that is generated pre-game.

Marvel Out of Game LED map

Background LED - Timing

The background LED should be a looping animation that runs for 60 seconds.

Background LED - Field dimensions

MAR-FOG1 MAR-FOG2 MAR-FOG3 MAR-FOG4 MAR-FOG5
9000 x 96
9000 x 96
11520 x 96
9000 x 96
9000 x 96

Background LED - Parapet dimensions

MAR-POG1 MAR-POG2 MAR-POG3 MAR-POG4 MAR-POG5 MAR-POG6
4880 x 64
5120 x 64
11160 x 64
11160 x 64
5040 x 64
6480 x 64

Background LED - File format

File type Codec FPS Duration
.mp4
H.264
50
60 second loop

Player tile

Each player will need a unique .png made for field and parapet. This will be automatically laid out over the background LED based on the Champion Data ID from the team list.

These images should include:

  • Jumper number
  • Player name
  • Player image
  • Some element of club branding
Example player tile image

Player tile - Naming convention

All player tiles need to use the following naming convention:

TL_FIELD_[Champion-Data-ID].png
TL_PARAPET_[Champion-Data-ID].png

For example: TL_FIELD_260113.png

Once all images are created, they are put in a .zip file.

Player tile - Dimensions

Asset Dimensions
Field player tile
2160 x 96
Parapet player tile
1440 x 64

Player tile - File format

File type Codec
.png
RGB with alpha

MKTG Drop asset

Content MKTG Drop Asset
Background LED
AFL LED MAR 360 - OOG
Player tile .zip
AFL Headshots

Contact

Elizabeth Cook

Content Director

Isaac Moores

MKTG Creative / Specs

Kelvin Giraldo

MKTG Creative / Specs

Create content with
MKTG Creative

We craft content for a broad range of clients across a comprehensive suite of assets. From design to stadium to social media, our in-house studio is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Elizabeth Cook

Head of Content

Isaac Moores

MKTG Creative / Specs

Find out more